It’s time to add video to the palette of your company marketing!

Do you want to strengthen your brand, approach new customers, increase the effectiveness of your marketing?
Do you need to document your company event or team-building, record a presentation?

I can help you with all of that. Do not hesitate to contact me.

why video?
let’s see…

INTERNET USERS AND VIDEO how users consume video online

90% of customers report that product videos help them make purchasing decisions.

Adding videos in your web pages can increase the chance that customer will purchase by 80%.

A third of all the time people spend online is dedicated to watching videos.

64% of customers are more likely to buy a product online after watching a video about it.

59% of company decision makers would rather watch a video than read an article or blog post.

VIDEO AND MARKETING top 5 reasons why it works!

1. Video content promotes brand recall.

According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.

2. Video marketing can boost your site’s SEO.

Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.

3. Video content performs well on all devices.

Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.

4. Video marketing can help strengthen your brand message.

When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brand’s message and drive your company persona home. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.

5. Video content wants to go viral.

It is estimated that 92% of people who consume mobile videos share them with other people. This is a massive portion and is higher than the share rate of many other types of content out there. Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post, according to Diode Digital. Because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.

Want to know more?

If you wish to learn more about VIDEO & MARKETING, here are some great online sources for you to read:
FORBES: Video Marketing: The Future Of Content Marketing
HUBSPOT: 31 Video Marketing Statistics to Inform Your 2017 Strategy [Infographic]
DREAMGROW: 8 Powerful Reasons You Need to Use Video Marketing
VIDYARD: 10 Reasons Why Video Should be Your Content Marketing Star – Vidyard
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